01
What does it mean?Play · 1 min
AIM Executive Education
The Marketer's
Toolkit
You already know the WHAT.
This workshop will share the HOW.
This workshop will share the HOW.
Most managers already know Marketing concepts. What makes the difference between an expert and everybody else is turning these concepts into workable applications and business decisions that drive customer loyalty, growth, market share, and profitability.
›How to assess a market and decide?
›How to evaluate opportunities and select your best fit?
›How to set an integrated marketing program?
›How to expand your business across borders?
And much more
10 Sessions. 40 Hours. Applied Activities.
Round
Round 1 · Offline
Starts
22 August 2026
Format
10 × 4 hours
Time
6:00 – 10:00 PM
Location
Heliopolis
Investment
EGP 37,500
Net of VAT and any equivalent governmental charges.
Watch before you decide
Six short videos.
Every question answered.
Dr. Ramy on what the Toolkit is, who it is for, and what you walk away with.
02
What does it include?Play · 1 min
03
Who should attend?Play · 1 min
04
Thinking of a career shift?Play · 1 min
05
Is it an All-in-One workshop?Play · 1 min
06
TakeawaysPlay · 1 min
Tap a video to play. Swipe on mobile or use the arrows to browse.
Sponsoring your team
One marketing language across the team.
When the team decides from the same framework, the arguments change. Less preference. More evidence.
A shared decision framework across different roles
A clear line from marketing activity to business objectives
Stronger market and customer understanding
Better conversations with commercial, finance and leadership
A sharper read on opportunities and trade-offs
Strategic exposure for people you are developing
How sponsorship works
We issue a formal e-invoice for company-sponsored seats. Group and corporate terms are available for teams booking together. We also run in-house cohorts built around your own business.
Round 1 begins 22 August 2026. If your approval cycle needs more time, tell us — we will hold your team's place in the next round.
Round 1 · Offline
Investment
Total Investment
37,500 EGP
10 sessions × 4 hours = 40 hours
- Net of VAT and any equivalent governmental charges.
- Companies may sponsor employees and receive a formal e-invoice.
- Corporate and group terms available on request.
- Your seat is confirmed once payment and the registration form are received.
Who teaches this
Learn it from someone who has done it.
Dr. Ramy Khodeir
Founder of AIM Consulting · Marketing Professor & Consultant
A marketing professor and consultant with 30+ years leading marketing and commercial strategy inside multinationals across FMCG, investment banking, pharma, technology, and telecom.
His career spans market-entry strategy at Orascom Telecom, Raya Telecom's post-Vodafone transition, and senior marketing and business-planning roles at Vodafone Egypt — with earlier work at Philip Morris and Xerox.
Since 2003, Professor of Marketing & Brand Management at ESLSCA University and Misr International University, supervising DBA, MBA and BA research.
Experience across
VodafoneOrascom TelecomRayaPhilip MorrisXerox
Before you enrol
Common questions
Is this a beginner marketing course?
No. It builds the complete marketing foundation, but it is delivered at executive level — applied, decision-led, and built around real business situations.
Is it only for marketing managers?
No. It is built for anyone whose work touches marketing decisions — specialists, brand and product professionals, digital and communication marketers, insights professionals, and commercial, business development or export professionals.
Is this a digital marketing workshop?
No. Digital and interactive marketing are part of the system. The workshop covers the full marketing decision framework.
Can my company sponsor my participation?
Yes. We issue a formal e-invoice for company-sponsored seats. Give us the company details at registration.
Can companies enrol multiple employees?
Yes. Group and corporate terms are available for teams booking together.
Can AIM run this for an entire team?
Yes. We run in-house cohorts built around your own business, at your offices or ours.
What will I actually produce during the workshop?
You build an integrated strategic marketing plan for a real brand across the 40 hours, plus the working tools behind it. They are yours to keep and use at work.
Is the workshop online or offline?
Round 1 is offline, in Heliopolis.
When exactly does Round 1 run?
22 August – 21 September 2026. Ten sessions, Saturdays and Mondays, 6:00 – 10:00 PM.
What happens at the end of the round?
Dr. Ramy presents each attendee with their AIM Executive Recognition in front of the room, marking the work produced across the round.
What if I miss a session?
Tell us early. Seats can be transferred to a later round of the same program.
How do I secure a seat?
Use Enrol in Round 1, pay by InstaPay or bank transfer, send the receipt on WhatsApp, and complete the short registration form.
The Marketer's Toolkit · Round 1
You know the WHAT. Come learn the HOW.
Ten sessions. Forty hours. Applied marketing decisions you can take back to work.
22 August – 21 September 2026 · Heliopolis · EGP 37,500
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